Webhostingsearch picks quality firms to list on their site, as recommendations to website owners. Many of their listing decisions are based on user submissions, customer service evaluations etc. The main purpose of this is to find the companies that provide the best services around the globe.

A special thanks to the Webhostingsearch team for recognizing our work and presenting this web design award! It is our mission to continue providing reliable, scalable, and affordable web design solutions for all size businesses.

Tags: award winning web design, web design award, web design firm in Reading PA, Web Hosting Search

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Do you sell gift cards for your business? Are you interested in starting a gift card program for your business?

Now there’s an easier, more effective way to sell customized gift cards for your business. Meet CardCodez, our online gift card service for merchants.

CardCodez provides an easy way for merchants to sell gift cards online. And CardCodez allows you to create an unlimited number of customized gift cards to sell for your business.

Plus, CardCodez lets you sell both physical and digital gift cards, so you can deliver gift cards by mail or to a customers email.

And, CardCodez works with almost any point-of-sale system so that your gift cards can be scanned at your existing registers.

What’s more is CardCodez is extremely affordable: costing as little as 25¢ per gift card! That’s much better than the traditional costs of $1.25 per standard gift card!

So if you want to save time and money, reach more customers, and continues to expand your business to new heights, try CardCodez – our online gift card service for merchants!

Tags: CardCodez, customized gift cards, digital gift cards, gift card program, gift card software

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   Merry Christmas from the Borelli Designs Team

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I wanted to take a moment this morning to wish everyone a Merry Christmas from myself and all of the Borelli Designs Team! I hope you enjoy spending some quality time with your family, friends, and loved ones today.

In the spirit of Christmas, we would like to present you with the gift of saving 10% on your next project with Borelli Designs through January of 2012! After all, Christmas is all about giving!

We hope our gift of savings can help you on your next web design, web development, or Internet marketing project. This offer is also valid on all of our software and online services, including our WordPress cloud hosting, gift card software, and our website building software.

Also, be sure to share this with your friend and colleagues on Facebook, Twitter, and LinkedIn to pass this gift onto them!

A Special Thanks

I also want to say thank you for your valued business and your support in 2011. Borelli Designs has made leaps and bounds this past year alone and we could not do it without the support of our valued customers and supporters!

Again, have a Merry Christmas and we’ll see you in 2012!

Tags: gift of savings, Merry Christmas, spirit of Christmas

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WordPress has released its newest version, WordPress 3.3 which provides even more new features, better user interface, and a bit of a design facelift.

One of the most noticeable features in WordPress 3.3 is the new Toolbar, which combines the old header and admin bar into one new element. You’ll also notice the flyout out menus have been updated with a fresh new style. This new Toolbar will make it much easier to access elements of your WordPress 3.3 website when logged in.

Drag and Drop Media Upload

The most notable enhancement to the content editor, is the media upload feature, which automatically detects file types and allows drop-and-drag upload capabilities. This is one of our most anticipated new features as in previous WordPress versions it was easy to get confused as to which upload button you should be using per file (i.e. PDF, jpeg, mp3, etc). And how much easier is it to upload media by dragging and dropping into your WordPress website?!

There are a slue of other updates to the useability, functionality and aesthetics of WordPress version 3.3 which you’ll be able to explore with the new WordPress first-time tooltips and the dashboard welcome screen.

Before You Update to WordPress 3.3

Always backup your database and all your website files before you update to the new WordPress 3.3! We cannot stress this enough.

Too often we see people get excited about a new update and click the button to update without first backing up their website. If something were to go wrong during the WordPress update, you could lose all your hard work! So back up your site BEFORE you update!

WordPress Maintenance Free Network Updates

For those of you on the Borelli Designs Network, hosting your WordPress website with us, and have WordPress Website Maintenance plans with us, we will be testing the new WordPress 3.3 version over the next week or so and performing the WordPress updates to your website for you. As always, we will be performing WordPress updates on off-peak hours to ensure your website does not go down during high-traffic times.

If you’re not on the Borelli Designs Network or do not have WordPress Cloud Hosting with us, be sure to visit our WordPress Services page to learn more about how we can help make your WordPress website more accessible, reliable, and easier to manage.

Tags: WordPress 3.3, WordPress Cloud Hosting, WordPress Version 3.3, WordPress Website Maintenance

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Google announced their new freshness algorithm in early November as yet another major change to their search ranking algorithm. This new change is expected to affect roughly 40% of all Google searches.

The new freshness algorithm aims to move the most recent, and still most relevant, search results to the top of the search engine results page. And it only makes sense from the searcher’s point of view.

Is Fresh Content More Relevant?

Have you ever tried searching for information in Google, only to find old and outdated articles? Like searching ‘best laptop computer this year’ to find an article that dates back 3 years ago?? Obviously this 3-year old article isn’t relevant to your search. So why should it come up as #1 in the rankings?

The new freshness algorithm should come as no surprise to those who have worked with Borelli Designs, met one of our team members at an event, or subscribed to our newsletter. We have always stressed the importance of updating your website content on a regular basis as part of your SEO campaign. This really wasn’t just some sales pitch!

Hopefully, the official announcement from the Google solidifies the fact that regularly updating your website and keeping your website content fresh can truly help you gain higher search engine rankings. And now it’s more important than ever before to monitor your keywords and search engine rankings to see where you rank compared to your competition.

So for those of you who keep your website content fresh and monitor your SEO, great job! For those that don’t, it’s time to consider keeping your content fresh before you drop out of the search engine rankings!

Tags: Google freshness, Google's freshness algorithm, search engine rankings, search ranking algorithm, SEO

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We were a bit impatient to wait until our advertisements begin to air, so we decided to put together a short video to coincide with our radio advertisements. Take a look at our video advertisement below. The audio is courtesy WEEU Radio and graphics/animations we put together here at the Borelli Designs office.

If you’re interested in radio advertising for your business, visit the WEEU website to learn more information!

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Today’s consumers are utilizing technology to find products and services faster than ever before. Did you ever see a person scanning a product in the isle of a department store, and reading more information about a product before making a purchase? Have you ever seen a person using their smartphone to find directions to a local cafe, bar, or restaurant? These are all things that make up the Zero Moment of Truth.

What is Zero Moment of Truth (ZMOT)?

You might be familiar with the First Moment of Truth which is the critical decision made by a consumer at the shelf. But today’s buyers are learning so much more information about brands, products, and services even before they hit the stores. This is all part of the Zero Moment of Truth, which no one can explain this philosophy better than Google.

Please take a moment to review this video from Google introducing the Zero Moment of Truth.

Are you ready for the Zero Moment of Truth?

The real question behind this post is:

Are you ready for the Zero Moment of Truth?

To answer one might ask themselves the following questions:

1. Does your business have a presence online?
2. Can your business be easily found online?
3. Are you engaging your customers with social media, email newsletters, beta product launches, service updates, etc?

If you answered no to any of these questions, you are not ready for the Zero Moment of Truth – the most critical moment to capture the consumers interest, before they make a move to purchase your product or service.

Better preparing yourself for this moment with increase sustainability for your business in the markets of today and of the future.

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We are very proud to be new members of the Greater Reading Chamber of Commerce. With this membership we hope to meet other local business owners, network with more local businesses, and ultimately continue to provide our web services throughout the Greater Reading Pennsylvania Area.

Borelli Designs was initially started in February of 2009. In the beginning, Borelli Designs was know to provided affordable website solutions for small business owners.

Today, Borelli Designs has grown to provide web design, web development and online marketing services for small businesses, large corporations, and national organizations across the United States and Canada. Borelli Designs utilizes cutting edge technology to provide the most reliable, effective, and affordable website and online marketing solutions for all businesses.

Connect With Us

The Greater Reading Chamber of Commerce is all about connecting businesses and individuals, sharing ideas, learning from one another, and ultimately growing together.  So let’s get connected! If you are a member of the Greater Reading Chamber of Commerce we encourage you to network with us via Facebook, Twitter, and LinkedIn.

If you are a chamber member, look for our Operations Manager – Shawn Borelli, at your next chamber event! Shawn will be happy to meet you, share ideas, and answer any questions that you may have!

Tags: affordable website solutions, Greater Reading Chamber of Commerce, Greater Reading Pennsylvania Area

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We’d like to wish you a happy 4th of July weekend from the Borelli Designs Team. We hope you have a fun and safe holiday with friends and family!

Be sure to check out your favorite websites on July 4th to see some of the festive designs and specialty functionality added to celebrate the holiday. Google should have their own digital fireworks display, as they did last year. The Borelli Designs website might also have something festive displayed for the holiday, similar to the snowfall we did around Christmas time.

Keep Up With Social Marketing over the 4th of July

Even though it is a holiday, be sure to keep up with your social media efforts. At least be sure to post something simple, like “Happy 4th” or something similar.

The holidays are generally know for travel, family, and time off of work. This typically means people will spend a bit more time than normal on social media websites like Facebook, Twitter, and LinkedIn: checking statuses between flights, uploading pictures, and more. This is a great time to gain a bit more exposure for your products and services;)

But remember, keep it short and simple so you can get back to the picnics, fireworks and festivities!

Click here to view our original 4th of July email newsletter.

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The Google+ Project is TRULY innovative and the type of cutting edge technology you only dream about being real. Seeing the preliminary stages of the Google+ Project under development is like watching a science fiction movie. The whole time you’re having thoughts like, “How cool would that be?!” and “That could never happen!” but then all of the sudden you realize Google has already begun to launch this new program.

Just yesterday, you might have noticed the change in color on the Google homepage. And last week, I’m sure you noticed the implementation of the Google+1 Button.

I can’t even begin to describe the Google+ Project……you really just need to see this for yourself!

Intro Video to the Google+ Project

Demo the Google+ Project

*Warning: This is cool you could easily spend half the day “playing” with the Google+ Project demo!

Demo of Google+ project: http://www.google.com/+/demo/

Prepping Your Website With the Google+1 Button

Be sure to get your website read for the launch of the Google+ Project by adding the Google +1 button to your website! If you have a WordPress website, be sure to visit our Downloads Page to download our Google+1 WordPress Plugin.

Share Your Thoughts

Are you as excited about the Google + Project as we are? Let us know what you think about the Google+ Project and how you’re going to prepare your business for this new social tool. Share your thoughts below.

Tags: Demo the Google+ Project, Google+1 WordPress Plugin, The Google+ Project

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