Most website browsers, like Firefox, Safari, and Internet Explorer now flag websites without SSL certificates as “unsafe” or “unsecure”. This means a notification will popup on a user’s screen if they are browsing your website without an SSL.
Google also announced early in 2016 that it would start favoring websites with SSL certificates in their search engine rankings. So if you don’t have an SSL certificate, but your competitor does, your competitor would ranking higher in the search engines than you would.
A recent Google report announced that 75% of all internet traffic is now mobile – meaning that 3 out of 4 visits to your website are typically from a smartphone. This is the #1 reason why your website should be mobile-friendly.
Additionally, internet users easily get frustrated if a website doesn’t work on their iPhone or Android phone, and typically leave within 5 seconds to view a competitor’s website. So your site better work on mobile or you’ll lose customers fast!