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By Allison Walker

5 Signs that it is Time to Update Your Website

Your website should be one of your most valuable marketing tools. If it’s not then it’s time to make some changes so that it becomes a strong sales tool for your business. Below are 5 signs that it might be time to invest in updating your website.

1.       Your Website Isn’t Responsive – If your website does not reformat itself for users who are viewing your website on a mobile phone or tablet then you are in big trouble! It doesn’t matter what industry you are in, customers are using mobile phones and tablets to search for products and services more than they are using desktop computers. If a potential client hits your website and realizes that they need to pinch and scroll to view the information on your site they will leave and move on to the next site (most likely one of your competitors) until they find a site that is easy for them to view on their device. Google has also recently started to penalize websites that are not responsive, by ranking them lower in searches than website that are responsive.   Read more

By Allison Walker

Facebook Adds CTA Button to Business Pages

Facebook has added a great to new feature to Facebook Business Pages! Business Page Admins can now login to their business pages and setup a Call-To-Action Button (also referred to a CTA Button) which will lead Facebook fans back to a specific location on your website where they can complete a specific action. Below are instructions for setting up your new CTA Button.   Read more

By Jerry Coffey

A Few Fine Points Of Online Advertising

Albert Einstein summarized online advertizing once. Granted when he said “Make things as simple as possible, but not simpler” he was not referring directly to online advertising, but the quote is fitting nonetheless. The trouble is that with so much advice available, online advertising seems a daunting task. To help you get back in line with Einstein’s belief, here are a few points you need to be aware of.   Read more

By Jerry Coffey

Top Tips For Successful Social Media Management

Can you remember the last time you went an entire day without someone mentioning a story they saw on a social media outlet. It usually starts out with “You will never guess what I saw on Facebook last night” or “Did you see so-and-so’s tweet last night?” It is quite possible to create a similar buzz about your business using strategic social media management. Here are a few of the top tips that may help your business be the subject of a few tweets of its own.   Read more

mobile sites

By Jerry Coffey

Top Reasons You Need A Mobile Friendly Website

Smartphones and tablets are as common as chocolate bars today. Just as common is to see someone using their mobile device to search the internet. Nothing is more frustrating than to find the information that you need, but it will not display properly because the site is not formatted for use on a mobile device. To bring home how many sales your business could be losing all you need do is read the results of a recent Google study into the need for mobile friendly websites. The study shows that 72 percent of consumers are more likely to revisit a mobile friendly site. Other than the possibility of losing three-quarters of your potential customers, here are the top reasons to offer a mobile friendly website to your clientele.   Read more

By Jerry Coffey

WordPress 3.8: ”Parker” Hits The Net

WordPress has hit another milestone by rolling out what may be one of its best cosmetic updates in a long time. WordPress 3.8, nicknamed ”Parker” after jazz innovator Charlie ”Yardbird” Parker, features several sleek updates to improve the aesthetics of your WordPress blog and the yearly theme upgrade showcasing the versatility of the platform.   Read more

wordpress 3.6

By Jerry Coffey

Why Add A WordPress Blog To Your Business Website

Unless you have a very unique niche or are the only option in your area, just having a business website is no guarantee that you will be found on the internet. In order to ensure that your business is highly ranked by Google and the other major search engines, you will need to promote your website through effective search engine optimization techniques.
One of the most effective ways to do that is through an on-site WordPress-based blog.   Read more

By Jerry Coffey

The Importance Of Cloud Hosting For A Modern Business

Just as the business world embraced the first personal computers, then laptops, it came to embrace on-site servers and self-hosting options. Now it is time to embrace the need to switch to cloud hosting solutions. Cloud hosting technology allows businesses of any size to share and save files and applications without installing them on their computers or saving to an external hard drive. This technology is important on many fronts from cost saving to ease of use.   Read more

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WordPress 4.7 Just Released – We’re Updating ALL Sites
5 Signs that it is Time to Update Your Website
Google’s planning BIG changes for mobile…How will You be affected?
Facebook Adds CTA Button to Business Pages
A Few Fine Points Of Online Advertising
Top Tips For Successful Social Media Management
mobile sites
Top Reasons You Need A Mobile Friendly Website
WordPress 3.8: ”Parker” Hits The Net
wordpress 3.6
Why Add A WordPress Blog To Your Business Website
The Importance Of Cloud Hosting For A Modern Business