Social media marketing is as important for business growth as traditional marketing practices. Platforms like Instagram, Facebook, and Twitter have become powerful influencers — especially with younger consumers. If your business isn’t utilizing thought-out social media marketing, you will be losing out on customers and sales.


There are a variety of benefits that come from a successful social media marketing strategy. From building strong conversion rates and seeing a return on your investment to building a well-known and loved brand, social media is a powerful tool. Take a look at what social media marketing can do for your business:


ROI: Your social media platforms should result in a return on investment. Your platforms should channel customers to your website or into your physical location. This is the ultimate goal of social media marketing. Similar to a print advertisement or billboard, your social media platforms are an innovative and effective marketing tool.


Effective social media marketing is the core of higher conversion rates and web traffic. Everything you post and every customer interaction through comments or likes is a chance for current and new customers to convert.


Branding: Building a brand is an important part of any business model. Social media gives you a unique and powerful opportunity to interact directly with customers and increase your brand awareness. The stronger branding you have, the more likely a potential customer will remember your business name when they’re in the market for services you provide.

Tablet featuring social media platforms

Similarly, having a strong presence on social media increases your customer loyalty to your brand. Interacting positively with customers across various platforms makes it more likely that they will continue to come back to your business.


SEO: With the ever-changing best practices for search engine optimization, it can be hard to keep up. A relatively new SEO consideration is the presence and success of social media channels. Search engines are recognizing the power of effective platforms and ranking search results accordingly. This is why it’s so important to have your social media platforms linked to your website. Let your social media success lift your SEO rankings.


Customer Interaction: This is an invaluable aspect of social media that every business should be taking utilizing. Social media platforms offer your business insight into your customers that was difficult and time-consuming to get before social media burst onto the scene. Take advantage of your customer access with every interaction. Keep an eye on post comments, analyze which posts are having the most success, and most of all, converse with customers.


Social media is also an important player in enriching your customer’s experiences. Positive interactions online help to increase more than just brand awareness — it’s helping to build a strong customer experience. So put your best customer service foot forward and search out opportunities to impress your customers (and potential customers who are seeing the interactions).