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How to add SEO to an Existing Website

How to add SEO to an Existing Website

by Shawn Borelli | Jun 29, 2018 | Search Optimization, SEO and Internet Marketing

For online business success, your website needs to be optimized for search engines. Strong SEO practices are key to ranking highly in web searches and finding exposure with new customers and clients.   Keep in mind that search engines are constantly altering the...
A Guide to Using SEO Keywords

A Guide to Using SEO Keywords

by Shawn Borelli | May 30, 2018 | Search Optimization, SEO and Internet Marketing

Using SEO keywords or phrases in your web content is an integral part of generating a strong ranking for your site. Keywords are used by search engines with every user interaction. And search engines scour your web content for words or phrases that match. Your goal is...
The Importance of Social Media Marketing

The Importance of Social Media Marketing

by Shawn Borelli | May 10, 2018 | SEO and Internet Marketing, Social Media Marketing

Social media marketing is as important for business growth as traditional marketing practices. Platforms like Instagram, Facebook, and Twitter have become powerful influencers — especially with younger consumers. If your business isn’t utilizing thought-out social...
Why SEO Needs to be Ongoing

Why SEO Needs to be Ongoing

by Shawn Borelli | Apr 30, 2018 | Search Optimization, SEO and Internet Marketing

Search Engine Optimization (SEO) is the driving force behind a website or blog’s ranking in web searches. When creating or managing a website, it’s hard not to hear about SEO rankings and keywords. While creating a website with a strong SEO foundation is very...
5 Signs that it is Time to Update Your Website

5 Signs that it is Time to Update Your Website

by Shawn Borelli | Feb 11, 2016 | Branding, Design, Development, Mobile Development, SEO and Internet Marketing, Web Design in Reading PA

Your website should be one of your most valuable marketing tools. If it’s not then it’s time to make some changes so that it becomes a strong sales tool for your business. Below are 5 signs that it might be time to invest in updating your website. 1.       Your...
A Few Fine Points Of Online Advertising

A Few Fine Points Of Online Advertising

by Shawn Borelli | Feb 20, 2014 | SEO and Internet Marketing

Albert Einstein summarized online advertizing once. Granted when he said “Make things as simple as possible, but not simpler” he was not referring directly to online advertising, but the quote is fitting nonetheless. The trouble is that with so much advice...
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