Arguably, one of the most important aspects of search engine optimization(SEO) is well written content. While a well designed website will help hold the attention of a first
time visitor, the search engines index the on-page material to rank your site high enough for a visitor to find it to begin with. After years of refining their algorithms, the search engines have refined their requirements for content. Some of the important aspects of well written content are as follows.


The content on your website must be unique or it will be penalized by the search engines. The penalty for duplicate content is a very low ranking or your content may not even be indexed at all. A skilled SEO writer will create unique content and knows how to check their material to insure uniqueness.


Potential visitors use certain words, or strings of words, during their searches. The search engines track those ”keywords” in order to narrow search results. With these words in hand, a skilled writer can place them strategically throughout your content so that your webpage is found on the first page of search results.

Keyword Stuffing

One of the easiest ways to destroy your website’s credibility is to stuff keywords into the content in unnatural ways or in a high density. Your keywords must flow naturally into the content and should only occur in a low percentage compared to the overall word count.

The only way to ensure that you have well written, easily ranked content is to hire a skilled SEO company. In the Reading and Allentown, PA areas
the foremost company in the field is Borelli Designs. Contact us today so that we can get your website on its way to the top spot in the search engine rankings.